Cog's brand illustrative character "squiggly" together with a coach smiling and happy

Our mission

Frustrated with the failings of traditional healthcare systems in helping those with ADHD, we felt like we needed to step in.

Combining the power of self-help tools with the expertise of professional coaching, our mission is clear: to create an ADHD care system that truly works.

Cog's brand illustrative character "squiggly" happy as things are getting organised in their brain

Our approach

Our brains are obviously important. Key to our happiness and central to living a fulfilling life.

Yet we don’t understand brains. It gets even more complicated for those with so-called “disorders” such as ADHD. We want want ADHDers to be able to understand their brains, take better care of them and live with clarity.

Our Vision for the Future

A world where
ADHD thrives

Frustrated with the failings of traditional healthcare systems in helping those with ADHD, we felt like we needed to step in.

Combining the power of self-help tools with the expertise of professional therapy and coaching, our mission is clear: to create an ADHD care system that truly works.

Image of Dom - Cog's founder

our story

It all began with an ADHDer

Meet Dom Longford, founder of COG.

At 31, Dom discovered he had ADHD. He was fortunate to receive high quality care including medication, therapy and ADHD coaching. His treatment sparked a turn around in his mind, and more importantly, in his life.

Realising that many others struggled to access similar care, Dom found his purpose: he wanted to help others receive high-quality care, master their ADHD, and truly thrive. He embarked on a journey to find a digital solution. Rallying a group of talented, like-minded individuals driven by the same passion, COG was born.

Although ADHD is classified as a disorder, at COG, we believe that with the right guidance and tools, those with ADHD can master their symptoms and tap into their limitless potential.

If you want to join our ADHD revolution email Dom Longford at dom@cog.to

Image of Dom - Cog's founder